Who we are


FreakOut N.A. (FONA) is a global hub of FreakOut Holdings JP

FONA is a subsidiary of FreakOut Holdings, inc. (Tokyo Stock Exchange Ticker: 6094), the largest and most innovative independent ad tech company in Japan.

The convergence of buy-side and sell-side technology is now beginning has taken place globally. Freakout has been at the forefront of this trend for a long time. In addition to programmatic buy-side and sell-side technology, FreakOut has also built the largest programmatic DOOH taxi screen ad network in Japan.

As a new corporate mission, FreakOut also started a VC arm, investing in next-generation startups which include AdTech, MarTech, HRTech, FinTech, AITech, and more.


FONA's objectives in the U.S. are below.

  • 1. to bring FreakOut technologies to the rest of the world
  • 2. to understand global trends and develop innovative products
  • 3. investing in startups in ad-tech and adjacent sectors

FONA, as FreakOut's global hub, is creating products to have a lasting impact in the U.S. technology market and abroad.


Give People Work That Requires A Person

Our mission is that through the use of our technology, people will have more time to dedicate to their creativity, service and innovation. We believe that we can make this world and technology sector better by making the best possible use of technology and our time.

FONA leads this new movement by building cutting edge technology and investing in top technology companies.


FreakOut Group has an important set of values. While constantly reforming ourselves with these values, we work towards creating a more collaborative environment, through industry-leading technology and a strong business foundation.

  • Fail Forward

    Not afraid to test boundaries and take on challenges, we believe that failure leads to progress and we instill this in our company culture every day.

  • Be Righteous

    As market leaders, we place a high value on morals and business integrity with our colleagues as well as our partners.

  • Be Impactful

    Always placing importance on unconventional ideas, values and creative thinking that will have strong, positive, and lasting outcomes for our industry.

  • Unbound Digital World

    Everything we do is open and transparent. We believe this helps create a business environment where everyone can innovate and grow.

FreakOut Holdings

FreakOut Holdings is a global technology solutions group headquartered in Tokyo, Japan.

Established in October 2010 with a focus on the advertising and marketing technology industry, FreakOut Holdings transitioned to a holding company structure in January 2017. The company has since evolved into a tech solutions group across the fields of AdTech, MarTech, HRTech and FinTech.

Today, the business spans across 14 countries and 19 cities in North America, Asia Pacific and Europe, and our journey continues. Find out more about FreakOut Holdings here.

FreakOut Holdings


  • Yugo Asato

    CEOYugo Asato

    As one of FreakOut Holdings first employees, Yugo was CEO and President at FreakOut International, inc. Yugo held Japan country manager roles for a few US based tech startups including GroundTruth, a leader in location-based marketing and ELSA, an innovative Edtech startup.

  • Francisco Quiroga

    CROFrancisco Quiroga

    Francisco was previously Head of Programmatic & Attribution at Wilkins Media. Prior to Wilkins Media, he held senior positions at Pinsight Media, StrikeAd, and AppNexus. Francisco was a co-founder and CRO at FreakOut International.

  • Andy Brecher

    CSOAndy Brecher

    Prior to joining FreakOut N.A., Andy was Senior Director Sales at Magnite. He held senior sales and BD roles at Rubion Project, nToggle, and FreakOut International. He is also currently a co-founder of Camelus.io